Pete Ball
Director, Bluebell Business
More than 30 years in banking, in senior management roles supporting a wide range of businesses. Co-author of Start A Small UK Business.
About us
Pete Ball and Sandra Brookes, directors of Bluebell Business, have each had successful careers in the banking industry spanning more than 30 years. Based in Staffordshire, they founded Bluebell Business in 2010.
They have worked in senior management roles supporting a wide range of businesses, and have found helping start-up businesses incredibly rewarding, so decided to make new entrepreneurs the focus of their company.

Bluebell Business in numbers
Meet the directors
Business Advisors, coaches and co-authors of Start A Small UK Business.
Director, Bluebell Business
More than 30 years in banking, in senior management roles supporting a wide range of businesses. Co-author of Start A Small UK Business.
Director, Bluebell Business
More than 30 years in banking, in senior management roles supporting a wide range of businesses. Sandra takes an active role in promoting women’s enterprise. Co-author of Start A Small UK Business.
From banking to start-up business support.
Successful careers in senior management roles, supporting a wide range of businesses.
Pete and Sandra set up their own business consultancy company.
Working closely with the Chambers of Commerce and at Staffordshire University Business School, and formerly mentoring at Keele University. Sandra takes an active role in promoting women’s enterprise.
Their planning tools and best practice advice, packaged into a book developed especially for start-up entrepreneurs.
See the bookWorking with
Based in Staffordshire, we work with regional organisations that help new businesses grow.
How we work
Our business planning tools are simple, focused and highly effective, developed and refined over many years.
We strip away the corporate jargon and cover all the key aspects of business planning in an easy to read, informal way.
Success depends on the entrepreneur as well as the idea, so we help you look at your own skills, confidence and organisation.
Our mission
Their mission is to equip start-up business owners with what they call the ‘Key Drivers’, necessary to create a successful, long-term business, without the corporate jargon.
They have developed many business planning tools over the years and have received excellent feedback. They are very excited to share these documents with start-up business owners, together with many useful hints and tips.
They have packaged this into a new book developed especially for start-up entrepreneurs, and are delighted to introduce their book to you.
Helping start-up businesses is incredibly rewarding.
Our book for start-up entrepreneurs, with downloadable planning tools.