Skip to content

About Us

About us

Pete Ball and Sandra Brookes

Pete Ball and Sandra Brookes, directors of Bluebell Business, have each had successful careers in the banking industry spanning more than 30 years. Based in Staffordshire, they founded Bluebell Business in 2010.

They have worked in senior management roles supporting a wide range of businesses, and have found helping start-up businesses incredibly rewarding, so decided to make new entrepreneurs the focus of their company.

Sandra and Peter photo shoot

Bluebell Business in numbers

Experience you can build on

Years each in banking and business support
30+
The year Bluebell Business was founded
2010
Downloadable business planning documents
17
Key drivers for start-up success
5

Meet the directors

The people behind Bluebell

Business Advisors, coaches and co-authors of Start A Small UK Business.

Pete Ball

Director, Bluebell Business

More than 30 years in banking, in senior management roles supporting a wide range of businesses. Co-author of Start A Small UK Business.

  • Business planning
  • Start-up support
  • Mentoring

Sandra Brookes

Director, Bluebell Business

More than 30 years in banking, in senior management roles supporting a wide range of businesses. Sandra takes an active role in promoting women’s enterprise. Co-author of Start A Small UK Business.

  • Business planning
  • Women’s enterprise
  • Mentoring

Our story

From banking to start-up business support.

  1. 30+ years in banking

    Successful careers in senior management roles, supporting a wide range of businesses.

  2. 2010: Bluebell Business is born

    Pete and Sandra set up their own business consultancy company.

  3. Supporting start-ups

    Working closely with the Chambers of Commerce and at Staffordshire University Business School, and formerly mentoring at Keele University. Sandra takes an active role in promoting women’s enterprise.

  4. The book

    Their planning tools and best practice advice, packaged into a book developed especially for start-up entrepreneurs.

    See the book

Working with

Where we’ve supported new businesses

Based in Staffordshire, we work with regional organisations that help new businesses grow.

  • Staffordshire Chambers of Commerce Working closely to support start-up businesses
  • Staffordshire University Business School Supporting new entrepreneurs
  • Keele University Former business mentors
  • Women’s enterprise Sandra takes an active role in promoting it

How we work

Our approach

Simple, focused tools

Our business planning tools are simple, focused and highly effective, developed and refined over many years.

Plain English, no jargon

We strip away the corporate jargon and cover all the key aspects of business planning in an easy to read, informal way.

A close look at you, too

Success depends on the entrepreneur as well as the idea, so we help you look at your own skills, confidence and organisation.

Our mission

Equipping start-ups with the Key Drivers

Their mission is to equip start-up business owners with what they call the ‘Key Drivers’, necessary to create a successful, long-term business, without the corporate jargon.

They have developed many business planning tools over the years and have received excellent feedback. They are very excited to share these documents with start-up business owners, together with many useful hints and tips.

They have packaged this into a new book developed especially for start-up entrepreneurs, and are delighted to introduce their book to you.

Helping start-up businesses is incredibly rewarding.

Start A Small UK Business

Our book for start-up entrepreneurs, with downloadable planning tools.

Take a look at the book